What People Are Saying

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The Sponsorship Experience helped us rebuild our entire sponsorship program at the Winnipeg Folk Festival, leading to more creative sponsorship assets that met our needs and our partner’s business objectives.

Thanks to The Sponsorship Experience, we saw significant gains in sponsorship revenue in the first year of our new program, and we continue to develop strong partnerships that fit best with our organization.

Lynne Skromeda, Winnipeg Folk Festival

I’ve known Chrystal from The Sponsorship Experience for over a decade. She is creative, has excellent communication skills and a confident voice that understands the world of sponsorships.

When Chrystal was with Manitoba Lotteries, we met regarding a sponsorship for their event. Through our interactions, I realized that her insight and knowledge were unsurpassed in the market. I asked her to be a trusted Industry Sector Advisor for the Partnership Group — Sponsorship Specialists®, and she has now been with us for almost ten years.

Brent Barootes, Partnership Group — Sponsorship Specialists

I've known Chrystal as a sponsorship professional for 15 years. Whether she's negotiating a sponsorship agreement, evaluating sponsorship benefits, drafting a sponsorship policy, presenting at an industry conference, researching the latest trends or teaching post-secondary students, Chrystal demonstrates passion and knowledge for her work that is unparalleled.

Sponsorships can be tricky, but Chrystal understands, articulates, and manages what can sometimes be opposing interests graciously and respectfully. Her expert attention to detail, thoroughness, unfailing commitment to best practices and generous nature make her an invaluable asset to her clients.

Geraldine De Braune, former Sponsorship Manager of The Forks, Winnipeg/Executive Coach, GD

We’ve benefited greatly by having a true partner in The Sponsorship Experience, who helped us identify a strong sponsorship strategy to support our diverse fund development needs. Chrystal is an experienced, brilliant thinker in the sponsorship space. Not only does she passionately believe in the good work we do, but she also helped us understand how we could view sponsorship in a way that serves the integrity of what we deliver into Canadian schools while providing value to our funding partners. I appreciate her collaborative and no-nonsense approach, and I am proud of what we were able to accomplish through our work together. Significant progress was the result!

Johanne Ross, Agriculture in the Classroom