ABOUT The Sponsorship Experience

When you think Chrystal Robert, you think bold, creative, vibrant and professional. When you think The Sponsorship Experience, you think of Chrystal Robert.


Portrait of Chrystal Robert, founder of The Sponsorship Project

Sponsorship is the most powerful marketing tool. Sponsorship, when done well, can help cut through the barrage of logos and advertising. The beauty of sponsorship is the commitment is already there—so you know that whether you’re the buyer or seller, your partnership is reaching the right crowd with the most genuine message for your brand.

Bringing visions to life since 2012, The Sponsorship Experience is a consulting business focused on strategic community investment. Precision and expertise are how we conduct business, offering a selection of services for sponsorship buyers and sellers like you and finding innovative ways to integrate them with your marketing strategy or project. 

We’ve worked with several clients in the public and private sectors and also with for-profit and not-for-profit organizations. 

Clients (past and present) include: The Forks North Portage Partnership, Assiniboine Park Conservancy, Volunteer Manitoba, Manitoba Liquor & Lotteries, Manitoba Start, The University of Winnipeg, Agriculture in the Classroom Canada and Manitoba, Winnipeg Folk Festival, Wawanesa Insurance, and Festival du Voyageur.

For a list of services, please visit here.

 “

I’ve known Chrystal from The Sponsorship Experience for over a decade. She is creative, has excellent communication skills and a confident voice that understands the world of sponsorships.

When Chrystal was with Manitoba Lotteries, we met regarding a sponsorship for their event. Through our interactions, I realized that her insight and knowledge were unsurpassed in the market. I asked her to be a trusted Industry Sector Advisor for the Partnership Group — Sponsorship Specialists®, and she has now been with us for almost ten years.

Brent Barootes, Partnership Group — Sponsorship Specialists

ABOUT Chrystal Robert

Chrystal Robert-Macey is the owner and Principal of The Sponsorship Experience, where she focuses on strategic community investment for her clients, specializing in sponsorship marketing.


Before opening her consulting firm, she worked in the public sector creating community investment programs built on four fundamental pillars: sponsorship, partnership, volunteerism and charitable giving. The Sponsorship Experience has been in operation since 2012 and offers a variety of sponsorship marketing services that focuses on building internal corporate knowledge for self-sufficiency. 

Chrystal has also been an educator for almost a decade for the professional division, teaching Corporate Sponsorship, among other courses, at The University of Winnipeg. Education of the market is a strategic goal of The Sponsorship Experience, which has led to delivering many workshops, board sessions and in-house presentations for her clients. 

Chrystal’s business reflects her. Her charm, charisma and extensive experience help her distinctly serve her clients like family.

Request a consultation today.