Sponsorship Consulting

Whether a buyer or a seller, The Sponsorship Experience offers a selection of personalized services to help you effectively integrate sponsorship opportunities into your marketing strategies and projects. Our work spans the entire process, from developing and pricing your sponsorship inventory or market opportunities to teaching internal staff how to use the materials to build packages and programs to best meet strategic objectives.

Hand pointing to a sheet of paper being held by two other hands

Buying Sponsorships

Participate and engage with an audience that fits with your brand—an audience that is receptive to your messages.

Let’s figure out why you should be doing sponsorships, what you hope to achieve, who you should seek sponsorship relationships with, and how you can build your program.

  • ✦ Development of strategic sponsorship policy, goals and objectives, contract templates, and various tools

    ✦ Program development plans, activation planning, and implementation support

    ✦ Development and negotiation of sponsorship agreements

    ✦ Evaluation and measurement of sponsorship efficacy

    ✦ Internal facilitation and training on corporate sponsorship

 
Hand holding a cell phone

Selling Sponsorships

Protect your audience by picking sponsorship partners wisely. Choose sponsors that fit with your brand’s identity and goals.

Let’s explore what you have to sell, who your target audience is, how you can conduct discovery sessions and build proposals, and why your brand is valuable in the market.

  • ✦ Development and valuation of inventory

    ✦ Development of strategic sponsorship policy, goals and objectives, contract templates, and various tools

    ✦ Assistance with developing customized proposals and targeting potential sponsors

    ✦ Development and negotiation of sponsorship agreements

    ✦ Internal facilitation and training on corporate sponsorship

 Request a consultation today.

The Sponsorship Experience helped us rebuild our entire sponsorship program at the Winnipeg Folk Festival, leading to more creative sponsorship assets that met our needs and our partner’s business objectives. Thanks to The Sponsorship Experience, we saw significant gains in sponsorship revenue in the first year of our new program, and we continue to develop strong partnerships that fit best with our organization.

Lynne Skromeda, Winnipeg Folk Festival